In a world moving at the speed of scrutiny, reputation is no longer a reflection of success. It’s what enables it.
Most organizations still treat reputation as reactive, soft, and siloed.
The Reputation Advantage introduces a new discipline for leadership: Reputation as Strategic Capital.
Built through behavior, scaled through belief, and activated across the enterprise.
This book reframes reputation as:
A system-wide asset that governs speed, resilience, and access
A measurable form of capital that absorbs risk and compounds value
A leadership tool for aligning behavior with stakeholder expectations
A strategy for navigating the unseen costs of inaction and delay
The Reputation Advantage is the second book by Chris Foster, CEO of Omnicom Public Relations and one of the most trusted voices in reputation strategy today.
Drawing from decades at the helm of crisis response, policy influence, and global enterprise transformation, Foster lays out a system for embedding reputational strength into the core of how organizations operate.
For boards, executives, and operators, The Reputation Advantage offers a clear, actionable framework to lead through scrutiny and come out stronger.
INSIDE THE BOOK
Voices that define this moment
Chris Foster
“Reputation doesn’t follow performance. It makes performance possible.”
CEO, Omnicom Public Relations
Leslie McGibbon
People know when the inside is different from the outside. The public eventually senses when a company’s story does not match its behavior. Conversely, when behavior and identity line up, the reputation grows stronger almost automatically.
Chief Corporate Affairs and Brand Officer at BT
Terry Nelson
“Reputation is less about message than about meaning. Messages are crafted. Meaning is earned.“
Partner, PLUS Communications
Anton Vincent
“Reputation begins long before anybody outside the organization forms an opinion. It begins in the room where decisions are made and in the way teams interpret those decisions.”
President, Mars Snacking NA & Global Ice Cream
Simon Whitehead
“Reputation accelerates belief. It reduces doubt. It allows people inside the company to rally around decisions because they trust the judgment behind them, even when outcomes are not yet clear.“
CEO of Portland
Jim Margolis
“Reputation is a long arc, shaped by patterns rather than moments. A speech can move people for a day. Behavior moves people for a lifetime.”
Partner, GMMB
Robin Callif
“Reputation is not a campaign. It is not a one-off action. It is the output of governance, culture, product and leadership.”
Chief Communications Officer, Omnicom Public Relations
Be the first to know when the book is released and get exclusive content from Chris Foster.
Coming Fall 2026
About the Author
Chris Foster is CEO of Omnicom Public Relations (OPR), the world’s most comprehensive communications network, uniting the most powerful brands in PR, Public Affairs & Policy, and Specialty Consulting firms on six continents. With deep experience advising Fortune 500 companies and governments across healthcare, energy, finance, and technology, he is known for transforming complexity into clarity - and for helping organizations lead through change.
Foster’s first book, Reputation Strategy and Analytics in a Hyper-Connected World detailed his experiences guiding high-stakes campaigns for governments and global enterprises in defense, healthcare, energy and technology. His second book, The Reputation Advantage (coming in late 2026), reveals how reputation capital builds brand equity in the age of AI.
