In a world moving at the speed of scrutiny, reputation is no longer a reflection of success. It’s what enables it.

Use the links below to reserve your copy ahead of its October publication.

Most organizations still treat reputation as reactive, soft, and siloed.

The Reputation Advantage introduces a new discipline for leadership: Reputation as Strategic Capital.

Built through behavior, scaled through belief, and activated across the enterprise.

This book reframes reputation as:

  • A system-wide asset that governs speed, resilience, and access

  • A measurable form of capital that absorbs risk and compounds value

  • A leadership tool for aligning behavior with stakeholder expectations

  • A strategy for navigating the unseen costs of inaction and delay

The Reputation Advantage is the second book by Chris Foster, CEO of Omnicom Public Relations and one of the most trusted voices in reputation strategy today.

Drawing from decades at the helm of crisis response, policy influence, and global enterprise transformation, Foster lays out a system for embedding reputational strength into the core of how organizations operate.

For boards, executives, and operators, The Reputation Advantage offers a clear, actionable framework to lead through scrutiny and come out stronger.

INSIDE THE BOOK

Voices that define this moment

Reputation doesn’t follow performance.
It makes performance possible.

Chris Foster

CEO, Omnicom Public Relations

Reputation is built where brand, corporate affairs, and business strategy meet, and Chris Foster brings that connection into sharp focus. The Reputation Advantage offers a clear and practical framework for leaders navigating transformation, stakeholder expectations, and the enterprise value created through trust, clarity, and relevance.

Leslie McGibbon, Chief Corporate Affairs and Brand Officer at BT

Chris Foster has led global brands through crises, repositioning and explaining to the world why they deserve to be recognized. In "The Reputation Advantage," Chris lays out the approaches required to win in today’s ever-changing landscape. It's packed with strategies that are fresh, novel, and are proven successes. 

Terry Nelson, Partner, PLUS Communications

Reputation is built through the choices organizations make, the stories they tell, and the confidence they create with every stakeholder touchpoint. In The Reputation Advantage, Chris Foster offers a practical and insightful framework for leaders operating in complex, high-impact industries where credibility, clarity, and enterprise value are deeply connected.

Josh Byerly, Chief Communications Officer, SLB

Chris Foster makes a powerful case that reputation is not a soft measure of perception, but a strategic asset that shapes trust, growth, and long-term enterprise value. The Reputation Advantage is an essential read for leaders who understand that enduring brands are built through clarity, credibility, and consistent action.

Jerri DeVard, Founder & CEO, Black Executive CMO Alliance, BECA

Chris Foster reframes reputation as a form of enterprise capital that leaders must understand, build, and apply with intention. The Reputation Advantage offers a practical and timely framework for professionals and organizations navigating change, showing how trust, clarity, and stakeholder confidence can strengthen leadership and unlock new value.

Melissa Lubin, Dean SCPS, University of Virginia

Reputation accelerates belief. It reduces doubt. It allows people inside the company to rally around decisions because they trust judgement.

Simon Whitehead, CEO of Portland

Chris Foster’s The Reputation Advantage is a must-read for leaders navigating global complexity. The book shows how lasting success comes from connecting dots across markets, stakeholders, and moments,  and from treating reputation as a strategic system, not a reactive function.

Jim Margolis, Partner, GMMB

Chris Foster makes a compelling case that reputation is one of the most important forms of capital any modern organization can build. The Reputation Advantage speaks directly to leaders navigating the future of business, creativity, and culture, offering a clear framework for turning trust, relevance, and stakeholder confidence into measurable enterprise value.

Justin Thomas-Copland, CEO 4As

Reputation is shaped not only by what institutions say, but by how clearly they act, communicate, and earn credibility in the public sphere. In The Reputation Advantage, Chris Foster offers a timely and thoughtful framework for understanding reputation as enterprise capital, and for helping leaders build the trust, clarity, and the permission required to lead effectively.

Jesse Scinto, Deputy Program Director, Strategic Communication Program
Columbia University

Reputation is built through the everyday experiences that connect brands to people’s lives, and few leaders understand that better than Chris Foster. The Reputation Advantage offers a compelling framework for turning trust, relevance, and stakeholder confidence into enterprise value, especially for businesses shaping culture through iconic brands and moments of shared enjoyment.

Anton Vincent, President, Mars Snacking NA & Global Ice Cream

The Reputation Advantage makes a clear case for what leaders increasingly know but rarely operationalize: reputation is not a communications outcome. It is an enterprise system. Chris Foster shows how organizations can connect signals across markets, stakeholders, policy, and culture, and turn that alignment into durable business advantage.

Robin Callif, Chief Communications Officer, Omnicom Public Relations 

Pre-sales are now open for Chris Foster’s new book,
The Reputation Advantage.

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About the Author

Chris Foster is CEO of Omnicom Public Relations (OPR), the world’s most comprehensive communications network, uniting leading PR, Public Affairs & Policy, and Specialty Consulting firms on six continents. Ranked No. 1 on PRWeek’s 2025 Power List, Foster leads an expansive global portfolio that includes FleishmanHillard, Weber Shandwick and the newly combined Golin-Ketchum.

He is known for helping Fortune 500 companies and governments lead through change, and for transforming complexity into clarity across healthcare, energy, finance and technology.

His first book, Reputation Strategy and Analytics in a Hyper-Connected World, detailed his experience guiding high-stakes campaigns for governments and global enterprises. His forthcoming book, The Reputation Advantage, coming in late 2026, explores how reputation capital builds business value in the age of AI.